Best Paper Types for Printing
No matter what you’re printing or how great your design is, if you have a bad print job your investment will be wasted. How terrible it would be to spend time and money developing an incredible marketing piece, only to have it ruined by a poor print job! If you want your print marketing materials to lead the pack, you’ve got to look better than the rest.Printing brochures, calendars, postcards, flyers, and other promos with high-quality inks on state-of-the-art printing presses is only part of the equation; when you add superb paper to the mix you’ve invested in an outstanding publication that’s primed to get results.
You also have to know what makes a high-quality paper stock. This often depends on the piece itself – 100-pound gloss text is great for brochures, while 24-pound synergy bond is best for letterhead.
Postcards are best printed on ultra-thick 16-point paper stock, brochures on 70-pound to 100-pound cover or text stock.
Special coatings such as aqueous and UV further enhance printed promotions by adding a layer of brilliance and protection.
If you’re a green company, look for eco-friendly recycled matte paper stocks. This can also be very important to your customers.